Pre­vent­ing Plas­tic Pol­lu­tion in the World’s Oceans


The Zero-Waste Liv­ing Lab is a 3‑year mar­ket devel­op­ment pro­gramme, build­ing on a proven sys­tem­at­ic ven­ture build­ing approach by Enviu. The pro­gramme is cen­tered around incu­bat­ing exist­ing Indone­sian busi­ness mod­els, repli­cat­ing suc­cess­ful busi­ness mod­els from abroad to Indone­sia, and ideat­ing new busi­ness mod­els to cre­ate a strong mar­ket move­ment of alter­na­tive deliv­ery solu­tions to plas­tic. The lab sources and devel­ops scal­able and finan­cial­ly viable social enter­pris­es that bring plas­tic alter­na­tives to consumers.

In the third year of the project, the Zero Waste Liv­ing Lab aims to cre­ate sys­temic change by tran­si­tion­ing towards a mar­ket equipped for zero-waste con­sump­tion, in which waste pre­ven­tion is the basis, and focus on the devel­op­ment of social enter­pris­es which bring reuse sys­tems to con­sumers — prov­ing to the mar­ket that zero-waste solu­tions are socio-eco­nom­i­cal­ly viable.

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