Our approach

The Flotil­la Foun­da­tion is ded­i­cat­ed to pro­mot­ing the best and most effi­cient solu­tions to today’s biggest prob­lems in oceans conservation.

To achieve this, the foun­da­tion exam­ines each project, based on its adher­ence to some or all of the fol­low­ing principles: 

Research and exploration

Ocean Blind­ness” is the inabil­i­ty to eas­i­ly see and com­pre­hend the size of the chal­lenges fac­ing our oceans today. The vast­ness and inac­ces­si­bil­i­ty of much of our ocean land­scape con­tributes to our lack of data and our inabil­i­ty to visu­al­ize changes and threats, or to quan­ti­fy our impact on the oceans. This inhibits our abil­i­ty to address these mas­sive chal­lenges of ocean conservation.

By under­stand­ing and quan­ti­fy­ing the prob­lems more effec­tive­ly, we can bet­ter direct resources to the areas that need it the most. By con­nect­ing pre­vi­ous­ly dis­con­nect­ed data sources, we can attain an under­stand­ing of our oceans at a scale that was pre­vi­ous­ly out of our reach, to help pro­tect what is most vulnerable.

Inno­va­tion and solutions

The prob­lems of pol­lu­tion and habi­tat destruc­tion in the oceans are increas­ing expo­nen­tial­ly – while our solu­tions are increas­ing incrementally.

But we are liv­ing in a time of unpar­al­leled tech­no­log­i­cal and social advances, when many of the inno­v­a­tive solu­tions to address these prob­lems are already avail­able or just over the hori­zon. We have a unique oppor­tu­ni­ty to bring in new per­spec­tives and new dis­ci­plines into the field of ocean con­ser­va­tion and apply unpar­al­leled inno­va­tion to help solve some of our oceans’ biggest problems.


No mat­ter where peo­ple live, they are con­nect­ed to the ocean. The ocean affects us all every day in many ways: it pro­vides us with over half of the oxy­gen we breathe, influ­ences the weath­er we expe­ri­ence, and pro­vides a myr­i­ad of prod­ucts we use reg­u­lar­ly. The impor­tance of the ocean in all of our lives can­not be overstated.

The democ­ra­ti­za­tion of tra­di­tion­al media and pop­u­lar­i­ty of social media plat­forms have cre­at­ed a unique oppor­tu­ni­ty to fur­ther explore people’s con­nec­tion with the ocean and expand the public’s under­stand­ing and engage­ment with oceans con­ser­va­tion – even if they can’t vis­it the ocean in per­son. We have the pos­si­bil­i­ty to help the pub­lic learn about ocean life and the ocean’s phys­i­cal geog­ra­phy, in order to pro­mote the impor­tance of pre­serv­ing and con­serv­ing our oceans ecosystems.