Brand Audits 2021
Break Free from Plastic
Break Free From Plastic’s network of organisations have developed a new brand audit methodology for coastal waste cleanups — investigating what is the proportion of plastic pollution with a discernible brand identification being found on shorelines and in urban areas.
The Brand Audits project takes coastal cleanups to the next level – by adding brand identification mechanisms to local cleanups around the world and standardising the collection of the resultant data, to produce a sound report on the impact of brand packaging choices on worldwide plastic pollution. With more advanced scanning and labelling methodologies of the recovered waste, BFFP can determine which companies should be held accountable for plastic pollution ending up in our ocean and demand corporate action and responsibility.
For more information visit: https://www.breakfreefromplastic.org/