Holding Retailers Accountable for Plastic Pollution
Break Free from Plastic
Building upon the success of the brand audit campaign, BFFP aim to escalate pressure on strategic grocery retailers and secure their public support for and investment in reusable and refillable alternatives — contributing to the enabling environment for top polluters to follow suit. The project will increase the reputational (and consequently financial) risk to the grocery retailer companies — to the point where they agree/are forced to substantially change their business model to reuse and refill systems. In this way, ensuring that grocery retailers and big brands are held accountable for reducing the demand for throwaway plastic. By leading the development of new demands, a new engagement tactic, and supporting materials — the team will lay the necessary groundwork for member organisations to develop their own campaigns, escalating pressure on grocery retailers in their countries to pledge public support for and investment in reuse and refill systems, in effect expanding the movement’s ongoing work targeting big brands from a new angle.
For more information visit: https://www.breakfreefromplastic.org/