Our strategic approach

The Flotilla Foundation is dedicated to promoting the best and most efficient solutions to today’s biggest problems in oceans conservation. To achieve that, the foundation examines each project, based on its adherence to some or all of the following principles:

Research and exploration

“Ocean Blindness” is the inability to easily see and comprehend the size of the challenges facing our oceans today. The vastness and inaccessibility of much of our ocean landscape contributes to our lack of data and our inability to visualize changes and threats, or to quantify our impact on the oceans. This inhibits our ability to address these massive challenges of ocean conservation.

By understanding and quantifying the problems more effectively, we can better direct resources to the areas that need it the most. By connecting previously disconnected data sources, we can attain an understanding of our oceans at a scale that was previously out of our reach, to help protect what is most vulnerable.

Innovation and solutions

The problems of pollution and habitat destruction in the oceans are increasing exponentially – while our solutions are increasing incrementally.

But we are living in a time of unparalleled technological and social advances, when many of the innovative solutions to address these problems are already available or just over the horizon. We have a unique opportunity to bring in new perspectives and new disciplines into the field of ocean conservation and apply unparalleled innovation to help solve some of our oceans’ biggest problems.


No matter where people live, they are connected to the ocean. The ocean affects us all every day in many ways: it provides us with over half of the oxygen we breathe, influences the weather we experience, and provides a myriad of products we use regularly. The importance of the ocean in all of our lives cannot be overstated.

The democratization of traditional media and popularity of social media platforms have created a unique opportunity to further explore people’s connection with the ocean and expand the public’s understanding and engagement with oceans conservation – even if they can’t visit the ocean in person. We have the possibility to help the public learn about ocean life and the ocean’s physical geography, in order to promote the importance of preserving and conserving our oceans ecosystems.